What is Behavioral Targeting?
Behavioral Targeting is the truest way for marketers to understand the interests and habits of consumers. It's looking up the behaviour of consumer, the way they look, what they want, what they search for. By observing user behavior, marketers gain a deeper understanding of a consumer's needs and online tendencies. With behavioral targeting , marketers can serve people relevant and timely advertisements on one Web site or across multiple sites. What are the benefits of Behavioral Targeting? Reach the right customer at the right moment with the right advertising. * For Advertisers and Agencies: o Identify and reach qualified audiences at scale based on their behaviors o Target relevant advertising to engaged consumers throughout their purchasing cycle o Improve online advertising performance, reduce waste, and increase return on investment * For Publishers: o Increase Web site revenue o Enhance value of audience and/or inventory o Generate new revenue streams ...
